Read this article and see if you can tell what's wrong with it.
Back? Great. Did you notice? No? That's okay; here's hint #1: Read the title of the article again. Still not sure? Here's hint #2: start at the end of the article and count back three words.
Now imagine if instead of "chow" it said "pit bull". I'm guessing if that were the case you wouldn't have had to read past the headline to answer the question, "what kind of dog are we talking about".
Wanna know why it's so easy to google up an argument that pit bulls are violent killers? It's because when a pit bull attacks someone the breed appears several times within the article itself as well as in the headline.
"Family pet" is a euphemism for "dog breed other than pit bull".